Our story.

After winning the 2007 Latte Art World Championship (which is a story in itself) our founder Jack began a specialty coffee wholesale company – Jack & The Bean. Jack operated this company for 5 years, where he cut his teeth on the fundamentals of growing a thriving business.

The Grounds of Alexandria group.

With the knowledge and experience gained from running Jack & The Bean, Jack started a new venture which then turned into an iconic venue in Australia.


From a cafe with a coffee roastery, it became a landmark precinct with a cafe, restaurant & bar, garden, bakery & patisserie, coffee roastery, animal farm, florist, markets and more.


Employing over 400 people and with multiple locations it has truly become an icon.

Why I did this.

I started this company because i wanted to help business owners become business owners. NOT business operators.
My purpose is to Help others so i can gain my financial freedom!

Why do I want to help others?

When I first started in my career early on, it was so hard finding help and someone who was willing to nurture or teach me things about business.  I didn’t have money and of course when you don’t have money, a lot of people won’t talk to you!
I want to give back to people who are in the situation I was in as i have learnt a lot more since then
To demystify some of the things we don’t know about how to do great business!


Why you should trust me.

I am doing this because I want to solve different problems, it would be a waste not to share the knowledge that I have learnt.
I am going to tell you some hard truths and some uncomfortable facts.  I am not here to tell you what you want to hear.  It will probably be the first time that someone has told you things you have never heard. 


What’s in it for me?

Financial Freedom!
I grew up in a very poor family, we never had much. My family has always talked about money and conversations have always been around money! I wanted to get away from that and free myself from the worry of bills or expenses. At the same time, I hope I can do the same for you!


Time for your story.

The time now is for you to make your mark.
To discover why you are in business and to create a special and unique business that you are proud of! Most of all a business that serves YOU.



Cups of coffee

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